W hite R abbit P rojects

White Rabbit is a hospitality development platform that partners with early-stage restaurants and entrepreneurs to support and accelerate growth. We bring unique value to the brightest talents with the most ambitious ideas, drawing on our unparalleled experience in hospitality.

White Rabbit was founded in 2016 by Chris Miller, who was previously Commercial Director for the Soho House Group after starting his career in Private Equity with a focus on consumer brands, fashion, and restaurants. The incubator empowers partners to successfully navigate a high growth journey by drawing on the diverse experience of the White Rabbit team – experience that spans the full hospitality journey. From start-up food stall, to single-site launch, to billion-pound valuations.

Since its creation, White Rabbit has opened 15 restaurants backing four different brands: Kricket, Lina Stores, Island Poke and Kym’s. We work with an obsessive focus on hospitality, and attention to detail, understanding what is needed to succeed in the hospitality market. White Rabbit delivers the structure and professional financial acumen, partnering alongside hospitality creatives, nurturing creativity and product in ways that conventional investment funds cannot.

White Rabbit provides a full service investment and support platform to entrepreneurs including:

  • Equity investment
  • Property search and appraisal
  • Establishing and professionalising financial management
  • Operational Management
  • Marketing & Social media
  • Menu development and engineering
  • HR management
  • Project Management
  • Legal support
  • Debt raising